Author: Berty Tonta

A Simple Framework to Implement Sales Enablement

6 Simple Sales Enablement Best Practices To You Turn Your Organisation Into A Powerful Sales Engine That's a fact. Organisations with the best Sales Enablement functions outperform other businesses with superior Sales Results. Don't take it for my words. Check the infographic from DemandMetrics below. Where does your organisation stands today? Have you implemented the processes and tools embraced by the best "Sales Enabled" firms? If you think you have room for improvement, then read on. Here's a simple framework PLUS some free resourses to get you started. Let's Get Started. Getting Your  Organisation To The Next Stage. In...

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3 reasons you should be careful with mass email marketing services

Reach thousands of prospects in an email marketing campaign at a truly affordable price. Who wouldn’t be tempted? Email marketing is one of the most powerful tools to promote your brand and close more deals…if done rightly. There are, indeed, a couple of well-known service providers in Mauritius who offer mass email marketing services at usually great rates. However, while the apparent benefits of the solutions proposed are tempting, over time, the backlash can be damaging to your brand. The aim of this article is not to argue whether the services proposed is spam or not (that’s another debate)....

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Get more sales leads. Improve your website conversion rate.

Conversion Rate Optimisation (CRO)A First Step Towards Sales DrivenDigital Marketing   Companies in Mauritius are increasingly investing in SEO to attract more visitors to their websites. That's a good sign of our growing maturity on the digital space. However, many of them don't have a plan to convert their visitors into leads that can make concrete purchases with their business.   We end up with the marketing department looking at beautiful charts of rising website visits, but no valuable leads to hand over to the sales department.   It is not something specific to Mauritius. In fact, a study...

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Sales Enablement: What is it? What can Mauritian businesses gain from it?

Common Sense. SEO, Digital Marketing or Social Selling are some of the trendy marketing terms that are now common in our local vocabulary. Surprisingly, though, certain valuable subjects still remain in the dark. Take Sales Enablement, for example - A discipline that we barely come across in Mauritius, but that when implemented rightly, concretely improves sales efficiency and effectiveness. I'm not referring to the hype of its early days pushed by investors looking for the next unicorn. I'm referring to the down to earth initiatives to create a structured framework that will improve sales performance by using the right...

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