The Comprehensive Guide to Conversion Rate Optimisation (CRO) for Mauritian Businesses
In the digital heart of Mauritius, the role of digital marketing has never been more critical. Amidst this vibrant ecosystem, Conversion Rate Optimization (CRO) stands as a beacon for businesses aiming to harness the digital wave for unparalleled growth. This guide...
The Essential Guide to Conversion Rate Optimization (CRO) for Mauritian Businesses
Introduction: In the digital age, having a website is just the beginning for businesses in Mauritius. The true challenge lies in making that website work tirelessly for your company, turning visitors into leads, and leads into loyal customers. This is where Conversion...
Why Conversion Rate Optimisation (CRO) must be part of your lead generation campaign from the get-go.
So... Your budget is approved... Your Facebook banners are ready. All your AdWords components are in place. Seems like you are ready to hit "Start" for you next digital campaign... Are you sure? Do you have a plan to optimise conversions once people start to come to...
Maximise your website conversion rate. Become your firm’s Marketing Super Hero!
In my last article, I shared how (some ten years back) my puzzled boss asked me why we were not getting that much increase in sales, while the website traffic had increased significantly. That was an eye opening moment that totally changed how I looked at marketing...
How it all started: “Berty, your website is great and we are getting more visits… but where are the sales?”
The marketing landscape in which we evolve has radically changed compared to how things were some 20 years back when I started (I stopped counting after 20). Nothing new here. Gone are the days where designing a beautiful brochure, a slick website or a great...